Tashir’s brand identity wins an award at LIA 2015

At the 25th international advertising and design festival LIA 2015 (formerly known as London International Advertising Awards) in Las Vegas Tashir Group’s brand identity, developed in concert with the branding consultant FITCH, won the bronze award for Best Design.

Top managers of the world’s largest communications, advertising and creative agencies sat on the panel which reviewed 13,562 projects from 79 countries. Only 2.5% of them received gold, silver or bronze awards.

Zara Agemian, head of marketing and communications, Tashir Group: “LIA Awards is one of the most prestigeous contests in the advertising industry globally, and we are proud to be the first Russian company to receive this mark of recognition from international professionals. FITCH’s creative team of advertising specialists has managed to express all sides of Tashir’s activity in one distinctive symbol.”

Emil Kotomin, head of the project at the London studio of FITCH, also spoke about the success. “This award is a result of working together with Tashir’s team. It was a highly challenging project for us, but very interesting, too. We are thankful for the free hand we were given and very happy with the outcome.”

In 2014 Tashir and FITCH collaborated on the new company style—a multi-layered ornament that reflects the Group’s past, present and future. Eight abstract figures linked together represent the group’s main lines of business: real estate development, finance, construction, manufacturing, energy, retail, food service and entertainment. The figures’ corners are connected with the symbol of eternal life, traditionally carved on khachkars, unique Armenian stone crosses. The word TASHIR on the logo uses a distinctive font inspired by the shape of the diamond.

This award is the second Tashir’s new brand identity receives. In 2014 the company’s effort to re-brand itself was acknowledged one of the year’s winners under Design and Branding by WPP Group, a multinational communications leader with headquarters in Britain and more than 3,000 offices around the world.

The LIA Awards festival was first held in 1986 in London. The awards serve to distinguish original and powerful ideas in all fields of advertising and design, broken down to 15 categories: Billboard, Branded Entertainment, Design, Digital, Integration, Music & Sound, Music Video, Non-Traditional, Package Design, Poster, Print, Production & Post-Production, Radio & Audio, The NEW and TV/Cinema/Online Film.